Marketing Funnel Stages

Marketing Funnel Stages

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The shape of the marketing funnel system reflects how many people are engaged at each stage of the process. Plenty of people are involved at the top of the funnel, but only a select few make it through to complete their purchase at the bottom.

The goal of any marketing strategy is to build a bigger and more efficient funnel that will keep customers engaged from beginning to the end and convert a greater number of prospects into buyers. It’s important to understand the

Marketing funnel stages

The traditional sales funnel consists of 4 stages:

Awareness – Identifying a need « My carpets are filthy! »

Consideration – Exploring the options « Should I rent a carpet cleaner? Purchase one? Hire a professional? »

Evaluation – Comparing choices « Which carpet cleaner works the best? »

Purchase – Buying a product « I’ll take it »


Each company will have its own unique sales funnel with distinct stages. An effective funnel should have between three and six stages.

Identifying and measuring key metrics is the best way to measure the effectiveness of your funnel


Key marketing metrics include:

Total Visits

New Sessions

Traffic By Channel (direct, referrals, social, and organic)

Bounce Rates



These measurements will reinforce the shape of an effective funnel, with each section of the marketing funnel engaging fewer customers than the last.

Though even the most effective funnel will have fewer conversations than initial visitors, tweaking your marketing strategy can help you build a bigger funnel with a larger number of satisfied buyers coming out at the bottom.

Hope you’ll find it clearer with these marketing funnel images (infographic above).




  1. Thank you for this. It’s a refreshing way to be reminded. As a blogger and an affiliate marketer, your suggested strategy will really help me further in this journey. I have yet to implement this so your article made me realize something that I need to do =) Thanks again.

  2. This is awesome! For me, just the reminder that even the most effective sales funnel will have more initial visitors than conversions is a fantastic reminder that this is to be expected, and in no way evidence of failure. Thanks for sharing your knowledge!

    • That’s true. I’m happy to know that you’ve got the best out of the infographic.
      Thanks for your thoughts

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