The shape of the marketing funnel system reflects how many people are engaged at each stage of the process. Plenty of people are involved at the top of the funnel, but only a select few make it through to complete their purchase at the bottom.
The goal of any marketing strategy is to build a bigger and more efficient funnel that will keep customers engaged from beginning to the end and convert a greater number of prospects into buyers. It’s important to understand the
Marketing funnel stages
The traditional sales funnel consists of 4 stages:
Awareness – Identifying a need « My carpets are filthy! »
Consideration – Exploring the options « Should I rent a carpet cleaner? Purchase one? Hire a professional? »
Evaluation – Comparing choices « Which carpet cleaner works the best? »
Purchase – Buying a product « I’ll take it »
Each company will have its own unique sales funnel with distinct stages. An effective funnel should have between three and six stages.
Identifying and measuring key metrics is the best way to measure the effectiveness of your funnel
Key marketing metrics include:
Traffic By Channel (direct, referrals, social, and organic)
These measurements will reinforce the shape of an effective funnel, with each section of the marketing funnel engaging fewer customers than the last.
Though even the most effective funnel will have fewer conversations than initial visitors, tweaking your marketing strategy can help you build a bigger funnel with a larger number of satisfied buyers coming out at the bottom.
Hope you’ll find it clearer with these marketing funnel images (infographic above).