How To Market Online With A Contest

How to market online with a contest

Did you know that having a contest is a wonderful way you can use to market your blog?

Having a contest on numerous things can be lots of fun, and often it’ll keep your fans come back again. Contest marketing strategy is very powerful, as everyone loves to win! Things will work even better if you choose a giveaway that is relevant to the market you aim to promote on your blog. Some blog writers don’t really realize how effective this direct marketing blogs technique can be. That means you can easily take advantage of it, reap the rewards and leave your competition in the dust.

How To Market Online With A Contest?

Here are six simple contests you can prepare in five minutes.


Another huge aspect of blogs and marketing is the Track back feature. When you have the Track Back feature on your website, you are letting external people link to your blog posts. Perhaps somebody has a post on their blog that is relevant to one of your blog posts. They can use a Track Back to your post, and forward their readers to your articles so that they know what they are referring to.

Track backs are the easiest way to let legacy blog systems know that you’ve connected to them. If you link another blog they will be notified using pingbacks automatically, no other action will be necessary. Think of track backs as the equivalent of acknowledgments and references at the end of an educational paper or chapter in a textbook. To send a track back, add the track back URI from the other blog post to the Send Track Backs module in your blog post before you publish it (a trackback URI from a WordPress blog will end with /trackback/).

Another important thing to remember is that if anyone gives you a Trackback, it is a courtesy to return the favor and to refer one of your posts to their article if at all possible. This is a technique that most of the blog writers already know and an important thing that a new blogger should also take into consideration.

Another important aspect to consider is using Search Engines Optimization (SEO) on your blog. SEO is a very powerful technique that will help get your posts out there and will also help you get a better Google ranking and other search engines. Being on the top of the search engines results is vital. Trust me! It can potentially help you to get your blog to in front of thousands of people searching for what you have to offer!

There are many aspects of blogs and marketing, as you will discover while you are learning how to market a blog. I have barely scratched the surface with the topics we covered today. There are many tools and techniques that you can use to take your blog exactly where you want it to go. Just be sure to keep working on it, because your hard work is going to pay off and you will be glad that you did.

Make sure you read the next post. We will be talking about starting a marketing a small business blog.



  1. Interesting post. I love the idea of hosting a contest on your blog. I see all the major traffic exchange sites use that strategy to keep their members active.

    I am just not sure what you mean by track back. How would you add one of these features to your website. Is it a plugin or a wiget?

    • Dear Michel,

      Trackbacks are the simplest way to give notice legacy blog systems that you’ve connected to them. If you link another WordPress blogs they’ll be notified automatically using pingbacks, no other action necessary.

      Think of trackbacks as the equivalent of acknowledgments and references at the end of an educational paper or chapter in a text book.

      To send a track back, add the track back URI from the other blog article to the Send Track back Module in your blog article before you publish it (a trackback URI will end with /trackback/).

      How to send a Trackback?

      Go to the article on the other person’s blog and search for the “Track Back URI” or something similar. Once you’ve got the link you need to copy its’ URL.

      When you are going back to your website, scroll down from the editor to the Track bâcle module and paste the url into that box. Publish your post and the track back will be sent.

      Hope it’s clear now 🙂

      Best regards

  2. I had not thought about a contest to increase my web traffic.

    Will have to look more deeply into that and see how I could do it with my niche

    • Great, just keep in mind that often people who got to your contest from the first place were looking for “free stuff”. Some of them are hard to convert later on to a real client.
      I’ll personally use contests in the social media to get likes, shares, and comments.
      Best of luck

  3. Interesting Post. I have tried a contest for free copies of a recipe book and got nothing. I think I will try your 25 gift card idea. Wish me luck !

    • Awesome! Try to find out your visitor’s profile (women 25-40 years old or men in their 30s) Try to find them a giveaway that will fit their needs.
      Although everybody needs a gift card from time to time 🙂
      I wish you best of luck with your contest.

  4. For me, this article was very enlighting. I have been considering the idea for awhile. But never researched the idea. You have given enough information here to make the idea more than a possibility for me now.

    • I’m really happy you found this information useful Maurice 🙂 Best of luck with your contest!

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